About Us
Yela Partners was founded in 2013 through the coming together of two entrepreneurs from Northern and Southern Africa, with prior experience and exposure derived from involvement in a number of initiatives spread over the continent. We value our relationships in business, and as such strive to contribute to business for the benefit of all.
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Our Focus
Yela Partners is a private investment holding company that invests its money and time to help its investee companies thrive. Our primary focus areas are:
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The making of strategic investments, either as principals and/or partners; |
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Involvement in our investee companies on a strategic, non-executive level; and |
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Incubation and execution of business opportunities in general. |
Investment Criteria
Our involvement on a strategic level, and the entrepreneur or management’s openness to additional inputs and our involvement on a non-executive level, is non-negotiable. Generally speaking, our criteria can be listed as follows:
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The target company should have generated revenue to date, or the entrepreneur / management team must have proven experience; |
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The business or operation must have the possibility to scale; and |
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The target company must have a competitive edge, or operate in an industry with significant entry barriers. |

Pitch to us
On average, only 10% of applications proceed to formal due diligence. But please, don’t be discouraged by this statistic – just remember that first impressions last! Should you want to pitch your idea or opportunity to us, we would require the following for initial screening purposes:
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Pitch deck, or concise overview of your business plan or opportunity. |
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Historic and projected income statement, as well as a balance sheet pre- and post- investment that details how the required funding will be applied. |